SJ’s responsible story

At SJ, responsibility isn't just a trend; it's a commitment. We're dedicated to pioneering sustainable practices within the sneaker industry, making responsible footwear choices accessible and affordable for all.

Product responsibility

  • Recycled materials

From recycled linings, insoles, and laces to utilizing lightweight, eco-friendly materials, our collection showcases technological innovations and an ongoing dedication to using environmentally-friendly materials. Did you know that the insoles in all our shoes are even made from 100% recycled materials?

  • Responsible production

We actively combat overproduction by adopting an on-demand production approach. Limiting the use of materials season after season reflects our dedication to minimizing waste and environmental impact.

  • Continuous innovation

We continuously explore new sustainable materials and processes to push the boundaries of eco-friendly sneaker production.

Social responsibility

  • BSCI-compliant factories

In our commitment to socially responsible practices, we ensure 100% of our production takes place in BSCI-approved facilities, guaranteeing fair and ethical working conditions.

  • Community engagement

Beyond our green efforts, we take pride in actively supporting communities all over the world. Our involvement in projects like Goods to Give and Youth Start demonstrates ourdedication to making a positive impact globally.


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