The story behind our comfortable sneakers
Welcome to SJ, where everything is about making cool, comfortable shoes that are not only good for your feet, but also for our planet. Whether you are an adventurer, sports enthusiast or trendsetter, our brand promises everyone an experience that revolves around three core values: accessibility, innovation and responsibility. So don't let anything stop you - step confidently into our shoes and experience the #FreedomToMove!
Accessibility
SJ is a brand on a mission: to turn the sneaker world upside down! We do this by making exceptionally good shoes accessible to everyone. Quality, comfort and durability do not need to have an expensive price tag. We believe everyone has the right to great shoes, regardless of their budget.
Innovation
SJ is an international sneaker brand with Belgian roots, part of a family business with more than 70 years of experience. Over the years, we have developed in-house technologies that guarantee comfortable shoes with arch support and good cushioning. However, we don't stop there. We continue to innovate sustainably - looking for the latest technological breakthroughs to improve our sneakers. Our goal? Making your feet happy with unmatched comfort and top quality!
Responsibility
At SJ, responsibility is at the heart of everything we do. We design sustainable shoes made from recycled materials, contribute to social projects around the world and treat our planet, customers, suppliers and employees with the utmost care. This is how we do our part to make the world a better place, one step at a time.
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