Our story

Welcome to SJ, where we’re all about crafting cool, comfy footwear that is also socially responsible. No matter who you are, what you like, or where you're headed, our brand promises an experience defined by innovation, comfort, accessibility and the freedom to be your authentic self. Nothing should hold you back – walk on with confidence and enjoy the #FreedomToMove!

Born from a family of skilled shoemakers

SJ is an international sneaker brand that draws from 70 years of shoemaking expertise to create responsible, trendy and comfortable sneakers for everyone.

Our mission?

To turn the sneaker world upside down!

At SJ, our mission is simple: we want to make extraordinary footwear available to everyone and revolutionize the shoe market by offering affordable innovation accessible to all. We achieve this by using the in-house technology of our parent company in everything we create. Our commitment to sustainable innovation drives us to constantly explore and implement improved technological solutions in our products.

Rooted in responsibility

At SJ, responsibility is more than just a word. It's a way of life. We treat our planet, customers, suppliers and employees with the greatest care and foster sustainable growth through long-term partnerships and collaborative business development. We create sustainable collections using certified recycled materials and fulfill our social responsibility by supporting social projects all over the world.

Free shipping

Free returns

Exclusive products

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