Sustainable sneakers
that really make a difference
At SJ, sustainable sneakers are not a trend, but a promise. That is why responsibility is not just one of our three core values - it is at the heart of everything we do. We take responsibility for every aspect of our production and are committed to being pioneers in the footwear industry. With one clear mission: to make sustainable shoes accessible and affordable for everyone!
Our product responsibility
- Recycled materials
Our sneakers exemplify sustainable innovation. From recycled linings to natural cotton laces and lightweight, eco-friendly materials, every detail counts. Did you know that even the removable insoles in all of our shoes are made entirely from recycled materials?
- Responsible production
We combat overproduction by producing only what is needed. Each pair of sneakers you wear is also the result of a carefully thought-out design process using limited materials. The result? Less overstock, minimal waste production and a smaller carbon footprint.
- Continuous innovation
Our quest for sustainability never stops. We are constantly exploring new materials and technologies to make our sneakers even more environmentally friendly. Our commitment to innovation drives us to constantly improve and push boundaries.
Our social responsibility
- BSCI-compliant factories
Ethical production is essential to us. That's why all our production is carried out in BSCI-approved factories. This ensures fair wages, safe working conditions and respectful labour practices, so you can wear our sneakers with peace of mind.
- Community engagement
We pride ourselves on making a difference worldwide. Our support of initiatives such as Goods to Give and Youth Start reflects our commitment to social responsibility. We believe in creating opportunities and promoting positive change in communities around the world.
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