At SJ, we’re all about pushing the boundaries of style, comfort and creativity. That’s why we're over the moon to announce our latest collaboration with Belgian content creator Stien Edlund and her streetwear label, Avo&Cado! Known for her vibrant Instagram and TikTok content that daily inspires thousands, Stien radiates positivity and energy – a perfect fit for our #FreedomToMove philosophy.
Why Stien Edlund and SJ make a perfect pair
Stien embodies our brand's DNA - she's accessible, always on the move, and deeply passionate about a vibrant, active lifestyle. Through her lively content, she inspires countless individuals, mirroring the positive energy we aim to project with our sneakers. We want people to feel free to express themselves, and Stien does this in such an organic, inspiring way by bringing her unique touch to the SJ community.
A fresh take on our grey Icon Sneaker
This exciting collaboration with Stien has led to a truly one-of-a-kind sneaker that’s all about self-expression. Stien took our grey Icon sneaker and reimagined it with a custom artwork on the side, inspired by the signature colours of Avo&Cado: soft lilac, light blue, and beige. But that’s not all! Each pair comes with two sets of laces – fluffy pink or mint green – along with matching lace charms, allowing everyone to make their pair truly their own.
Limited availability
This limited-edition Icon sneaker is available in only 100 pairs, exclusively sold on Stien's website: www.avoandcadoclothing.com. We expect these trainers to sell out quickly, so don't miss your chance to own a piece of this special collaboration!
What’s next?
This collaboration is just the beginning. With more exciting ideas on the horizon, we’re planning to take our partnership with Stien Edlund international next year. We can’t wait to continue blending the worlds of streetwear, comfort and self-expression with Stien by our side!
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